Create a strategic follow-up plan for Easter visitors that helps you connect with guests and increases the chances they’ll return. This prompt generates a complete follow-up sequence including emails, texts, and personal outreach to turn Easter guests into regular attenders.
Help me create a follow-up strategy for our Easter visitors. I want to connect with guests in a way that's warm and personal, not pushy, and increases the likelihood they'll return.
Church Context:
- Church name: [e.g., "Grace Fellowship"]
- Typical Easter visitor count: [e.g., "40-50 first-time guests"]
- How you collect visitor info: [e.g., "connection cards" / "digital check-in" / "welcome center"]
- Information you typically capture: [e.g., "name, email, phone, how they heard about us"]
- Post-Easter sermon series: [e.g., "starting a new series called 'Fresh Start'" / "continuing our current series"]
Follow-Up Resources:
- Who does follow-up: [e.g., "pastor" / "staff member" / "volunteer team"]
- Communication tools available: [e.g., "email only" / "email and text" / "church management software"]
- Budget for gifts/mailings: [e.g., "$0 - digital only" / "$100 for cards/gifts" / "flexible"]
Next Big Opportunity:
- What's happening the Sunday after Easter: [e.g., "new series launch" / "regular service" / "baptism Sunday"]
- Upcoming events visitors might enjoy: [e.g., "small group launch in 3 weeks" / "community picnic in May"]
Please create a complete Easter visitor follow-up strategy:
1. SAME-DAY FOLLOW-UP (Easter Sunday)
- Text message template to send within hours
- What to say (and not say) immediately
- Who should send it
2. WEEK 1 FOLLOW-UP SEQUENCE
Day 1-2 (Monday/Tuesday):
- Personal email from pastor
- Key elements to include
- Tone and length guidance
Day 3-4 (Wednesday/Thursday):
- Second touchpoint (email or text)
- Content focus
- Soft invitation to return
Day 5-6 (Friday/Saturday):
- Pre-Sunday reminder
- Mention what's happening this week
- Make returning easy
3. WEEK 2 AND BEYOND
- Follow-up for those who returned
- Follow-up for those who haven't returned yet
- When to stop following up
- Long-term nurture ideas
4. COMMUNICATION TEMPLATES
Provide ready-to-use templates for:
- Same-day thank you text
- Pastor welcome email
- "We'd love to see you again" email
- "What did you think?" feedback request
- Invitation to next steps (small group, class, etc.)
- Final "door is always open" message
5. PERSONAL OUTREACH GUIDE
- Phone call script for volunteers/staff
- What questions to ask
- How to handle common responses
- When a personal call is worth it
6. TRACKING AND ORGANIZATION
- Simple system for tracking follow-up status
- How to prioritize who to contact first
- Metrics to track success
7. SPECIAL TOUCHES (if budget allows)
- Handwritten note suggestions
- Small gift ideas
- What makes follow-up memorable
Tone Guidelines:
- Warm and grateful, not desperate or salesy
- Personal, not mass-produced feeling
- Inviting without pressure
- Focused on relationship, not just attendance
- Acknowledge that visiting took courageCustomization Tips: Prepare your follow-up templates before Easter so you’re ready to execute quickly. The first 48 hours after Easter are critical – respond fast. Personalize messages when possible (mention their kids’ names if they were in children’s ministry, reference how they heard about you). Track your results to improve next year’s follow-up strategy.